Jung Yong Hwa - One Fine Day

Jung Yong Hwa is a member of CNBlue, a hugely popular and successful young South Korean group, and we were asked to design the cover of his debut solo album. There was a definite thread of sadness running through the songs, a recurring theme of loneliness and melancholic memories of happier days. Our initial idea was to use a shot of a girl’s eye but our client convinced us to feature the eye of Mr. Jung Yong Hwa himself. We agreed after deciding that such an intimate close up would make a paradoxically anonymous portrait shot. It’s a simple image, a broken hearted man’s dreamy rainbow tinted (as opposed to rose-tinted) gaze back to better times, helplessly watching his love falling ever further into the past, was it all just a dream? But the camera never lies and they do say the eyes are the windows to the Seoul.

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