싱어송라이터 정용화가 한-중 양국 화장품 모델로 발탁되며 '아시아 남신'의 저력을 입증했다.
정용화는 최근 비비크림 전문 화장품 브랜드 '스킨79'의 한국과 중국 공식 모델로 발탁됐다. 남성 모델이 뷰티 업계의 다국적 공식 모델로 활약하는 것은 매우 이례적인 일로 중화권에서 정용화의 압도적인 인기를 방증하는 것이다.
스킨79 관계자는 "정용화는 신뢰를 주는 깔끔한 마스크는 물론 겸손한 태도로 지속적으로 팬들과 의사소통해 중화권을 포함한 전 세계에서 뜨거운 인기를 얻고 있는 한류의 아이콘"이라며 "정용화의 이런 면들이 뷰티 한류를 통해 한국 화장품 브랜드 가치를 제고하고자 하는 자사의 비전과 부합한다고 판단했다"며 모델 발탁 이유를 밝혔다.
정용화는 패션 브랜드 '더 클래스' 'BC유니온페이카드' 모델로 발탁되는 등 특유의 긍정적이면서도 신뢰감을 주는 이미지를 내세워 광고계의 러브콜을 받아 오고 있다.
한편, 정용화는 지난해 중국 웨이보를 개설해 2014년 11월 17일부터 31주 연속으로 가온 웨이보차트 1위의 자리를 지키며 '아시아 남신'의 면모를 과시하고 있다.
Singer-songwriter Jung Yonghwa is chosen to endorse a cosmetic brand in both Korea and China, proving his power as the 'Asian Man-God'.
Jung Yonghwa recently was selected as the official endorser for BB cream bran 'Skin 79' in both Korea and China. It is very rare for a male model to excel as multinational endorse in the cosmetic industry, which reflects Jung Yonghwa's major popularity in the Chinese-speaking countries.
An associate at Skin 79 remarked, "Jung Yonghwa is a Hallyu icon who has wild popularity across the globe, with his trustworthy clean face as well as humble attitude that continually communicates with fans. We decided that Jung Yonghwa's such dimensions are in line with our company's vision that seeks to heighten Korean cosmetic brands' values through 'beauty hallyu'," on why they chose Jung as their endorser.
With his distinctly positive and credible image, Jung Yonghwa is being sought after in the advertisement industry from brands such as "The Class" and "BC Unionpay."
On another note, since he opened his weibo account last year, Jung Yonghwa has kept his place on top of Gaon Weibo Chart for 31 consecutive weeks, boasting his position as the 'Asian Man-God'.
http://sports.chosun.com/news/ntype.htm?id=201506300100344130025044&servicedate=20150629
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Yes he does have a trustworthy and clean image. Hope he gets more good endorsements cos I'll buy anything from him..keke.
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They forgot to mention his gorgeous facial features.
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Great news ... this company has got themselves a gem of an endorser.
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Skin 79 made an excellent choice for a new spoke person.
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He has good manners, he's gorgeous and he works hard, he deserve all this n.n. Looking forward for him in new projects!
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Yonghwa is absolutely gorgeous, photogenic and charismatic, so he is a very good choice for any cosmetic brand... Hope we will see him in many more CF, good luck and congrats !
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Love that Skin79 has picked up on Yonghwa's humble attitude♡